crashes websites, and sells out major stadiums across the world. Her latest album – a surprise double album that had fans up all night to stream a whopping 31 tracks – is expected to draw that same burning enthusiasm from fans, yet again.
It’ll be an extension of her legacy not just as a pop superstar, but also as a businessperson.The Eras tour was massively successful in 2023 and it’ll stretch through the end of this year. StubHub said Swift’s tour “was the biggest” in the ticket company’s two-decade history, outpacing other successful acts in terms of ticket sales.
“Taylor Swift wasn’t just performing; she was rewriting the playbook, leaving a trail of glitter, economic stimuli and friendship bracelets wherever she went,” the company’s year-end report said.
Swift herself hasn’t released official sales figures, but some estimates show the tour is already raking in 10 figures. Pollstar estimated that the tour’s first 60 shows grossed more than $1 billion.
An analysis shared exclusively with CNN last year projected that Swift’s shows in North America alone could bring in more than $2 billion in revenue, making it the highest-grossing tour ever.
