Going to a Taylor Swift concert is such a big deal that her fans turn a night out into a major spending event.
On top of the ticket price itself, fans also splash out on travel, accommodation, a pre-concert meal, official merchandise and many will buy a new outfit for the big occasion too.Researchers have calculated each Swiftie attending an Eras concert in the UK will spend on average £848 to see their idol perform.
The total is more than 12 times the average £67 cost of a UK night out and the Chancellor can expect a £997 million boost to the economy thanks to Taylor’s 15 tour dates this summer.
It was recently revealed how Taylor Swift had joined the ranks of the world’s billionaires.
Her music, live performances and real estate portfolio has been estimated by Forbes to be worth $1.1 bn (£874m).
Now the Swiftonomics report from Barclays shows the cost to her most devoted fans…and the boost to the economy she brings as a result.
Almost 1.2m fans will watch her UK concerts, which begin in Edinburgh’s Murrayfield Stadium next month.
