Watch: Stagwell CEO Mark Penn dishes on whether Taylor Swift will show up to Cannes Lions to support Travis Kelce

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Mark Penn, the chairman and CEO of Stagwell, has miraculously turned his company into a household name at the Cannes Lions Festival in just two years.Penn spoke to Page Six about the vast array of conversations taking place at Sport Beach this week, including the rise of women’s sports, why brands should advertise on news sites and whether Taylor Swift will make a surprise appearance on the Croisette.I’ve long been sympathetic to new ownership and renaming to X with a plant on free speech really made sense. I really do think that more advertisers should get back to the platform because the platform – while a lot of readership is going down – is actually going up.

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