became the fourth tennis player, after Steffi Graf, Stefan Edberg, and Roger Federer, to have an agreement with the Italian food company,In 2017, the company embraced Roger’s entry then as a dream come true:
“Now this dream has come true,” then-VC Luca Barilla said. Labeling the company “the best” business in the market, in fact, it was a deal that was expected to last a long time, way beyond his retirement: “Barilla pasta and sauces provide the energy that I need to succeed on the tennis court and enjoy my family’s favorite activities. Pasta has been part of my daily diet for so many years that this partnership is a natural,” said Federer in a press release in 2017.
