relationship is good for business. Since the first Kansas City Chiefs game attended by Swift on Sept. 24, the new couple has been supplementing the numbers of both fashion and sports brands.
Kelce, whose name jumped in search interest on Google with a 70 percent increase since its last peak on Feb. 12, when he won the Super Bowl LVII, saw his social media following grow from 1.1 million to 4.4 million followers since the first rumors about his involvement with Swift started. His boosted popularity translated into more sales for his team, the Chiefs — Kelce’s 87 jersey reportedly had a 400 percent spike in sales throughout the Fanatics network of sites.
