“Tough” starts with twangy guitar strings and begins with Del Rey’s verse while the trap beats of the song come in with Quavo’s first verse at the one-minute mark (“Come on, take a ride with me / Like the 808s beatin’ in the trunk in Atlanta, it was tough,” Quavo sings.)
The grainy music video is directed by Wyatt Spain Winfrey, the name behind some of the Migos’ most memorable music videos (“Why Not” and “Need It”). Winfrey has also directed videos for Rich the Kid and the late Drakeo the Ruler.
The video itself stars both musicians snuggling up and exploring the countryside. The pair sit together in a field of tall grass, where they nearly share a kiss, and also appear in front of a cottage with an acoustic guitar. In other scenes, Quavo can be seen driving, while Del Rey joins him in the passenger seat as other images of the country flash on screen.
