The video, which he co-directed with Dave Free, opens with a short freestyle. The Compton rapper is then seen celebrating in his hometown, dancing with producer DJ Mustard and hundreds of fans at locations like city hall and Tam’s Burgers. Even Lamar’s fiancée, Whitney Alford, and their two kids joined him in getting down to the track. In a clear nod to Drake’s OVO label, there’s also a lot of owl imagery — Lamar attacks a piñata while a disclaimer insists that “no OVHoes were harmed during the making of this video,” and the final shot is of an owl in a cage.
