This follows his electrifying “The Pop Out” concert last month, where he performed the song six times in succession, marking a high point in his ongoing rivalry with Drake.The feud between Lamar and Drake, which dominated the music scene starting in May, saw both artists releasing multiple diss tracks. Critics and fans have largely declared Lamar the winner, with “Not Like Us” topping the Billboard Hot 100.
The music video, co-directed by Lamar and Dave Free, is filled with symbolic nods to Drake and his OVO label. The video includes appearances by notable West Coast hip-hop figures like producer Mustard, who subtly jabs at Drake by wearing a Toronto Blue Jays cap.
Other cameos include Tommy the Clown, NBA star DeMar DeRozan, and Top Dawg Entertainment CEO Anthony “Top Dawg” Tiffith.
