In the video, Quavo and Del Rey slow dance and cozy up together as they sing the lyrics to “Tough” with a rural backdrop. There are also scenes with Del Rey seated on Quavo’s lap as she plays the guitar outside on a wraparound porch and the rapper teaching her how to shoot beer cans.
The song details a “tough” upbringing that led the leads together.”Like a .38 made out of brass / Tough like the stuff on your grandpa’s glass,” they jointly croon in the chorus. “Life’s gonna do what it does / Sure as the good Lord up above / I’m cut like a diamond shinin’ in the rough.”