“It’s an honor to have Adam, Mike, Greg and Sammy in the Milk & Honey family,” Keller said in a release. “VMG sports shared the same ethos with Milk & Honey which is a relentless commitment to advocating and creating value for the American athlete. For us it could be an athlete, an artist, a songwriter or a record producer — our clients train to be some of the greatest in the world.”Milk & Honey was founded a decade ago by Keller and GM and business partner Nic Warner as a boutique management company catering to songwriters, producers and artists. The firm entered the sports world three years ago with Jake Presser and Rawleigh Williams alongside Dave Frank and Alex Harrow.
“Our belief in the influence of both music and sports and the important intersection between the two as an entertainment company is unwavering — this acquisition further reinforces that ethos and represents a significant step in our commitment to representing a diverse roster of premier talent worldwide,” said Frank.
