Travis Kelce and Jason Kelce are well aware of the effect Swifties have had on the success of their “New Heights” podcast.
During the Cannes Lions festival on Thursday, the NFL siblings spoke about how their connection to Taylor Swift has brought in a whole new set of fans.
Swift’s boyfriend specifically addressed how many of their new listeners were football neophytes.“We do have a lot of new football fans coming in,” the Super Bowl champ, 34, shared. “So not just talking football like we would in the locker room, trying to, like, necessarily dumb it down or make it more simple so that everybody can follow along and still enjoy the show.”
Jason, 36, added that he loves that the podcast is getting more girls “to get involved in a sport where previously there wasn’t much interest,” while also bringing dads and daughters together.
